With an incredible pack
design and brand, I present for the post of this Friday: Panda Drinks,
refreshing fruity drinks made with no added sugar and only natural colors and flavorings.
It is interesting the
playful personality of Melvin (the young panda at the packing), and how Robot
Food (specialist branding and packaging agency) created a credible and honest
message of Panda as a healthy and fruity
drink for kids, a hard work to transform the past image of the brand as fizzy,
artificially colorful products.
Based at the RAD™ process
(Research, Analyse, Define), Robot Food created a clean and contemporary brand,
that captures attention of children and moms.
Genius!
Macu
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