The girl who knew too much. On the business of marketing and design. Blog especializado en noticias y novedades del mundo del marketing, diseño, empaques, marcas y publicidad.
"Si ves cómo se extiende tu camino en la lontananza, paso a paso, ya sabes que no es tu camino. Tu propio camino lo haces con cada paso que das. Por eso es tu camino"
Products with a clear sense of WHY give people a way to tell the outside world who they are and what they believe. Remember, people don't buy WHAT you do, they buy WHY you do it.
Chess Grand Master Savielly Tartakower was driving this truck ages ago: "Tactics is what you do when there is something to do; strategy is what you do when there is nothing to do".