miércoles, 17 de febrero de 2021

3 B Model

¿De qué se trata la marca?

- Business
- Behaviour
- Brand

Brand lives in the minds of consumers. 
Identity (Trademark) + Image Associations = Brand Images which lives in the minds of consumers. 

Macu. Kitschmacu 

martes, 16 de febrero de 2021

Why Brand (or rebrand) ?

- Re-Brand forced by corporate change
- Re-Branding to reflect structural  realignment
- Re-Brand forced by competition
- Re-Branding to force a change of perception
- Re-Branding forced by performance
- Re-Branding forced by the Product life cycle
- Re-Branding to seem more relevan and authentic
Also by:
- The need to simplify
- The need for clearer intelectual property
- The need to align brand with corporate strategy
And also please, consider:
- Reflecting mergers, de-mergers and interna politics


Macu. Kitschmacu 

miércoles, 10 de febrero de 2021

How do you define branding?

- Defined by visual identity, symbol or  trademark.
- Defined by the tangible and intangible.
- Defined by customer perceptions.
- Defined as a holistic system. 
- Defined by a promise or contract.
- Defined by vision values and actions.
- Defined by a sense of social grouping.

Macu. Kitschmacu 

Color Trouble

Color trouble y la omisión del complemento.

Fin del comunicado.