miércoles, 10 de enero de 2018

Blue Dragon - Keep Exploring

Sharing a part of life, an enjoyable existence, a short piece of young freedom… water, nature, music. Can you see life thru the eyes of the young lady of this video? Almost smell, almost taste, almost touch everything around her.

This is a fantastic short film advertisement created by Recipe advertising agency, for Blue Dragon Sweet Chilli Sauce, an immersive visual experience, that no longer try to sell us something (in the old fashion, obvious and rude way), nope… they created an emotional, not (at all) commercial, they created an experience, an immersive one (please pay attention to sounds you will enjoy them), they worked for generate enthusiasm in audience, emotion, and touch our belonging the most basic of all human instincts.

Great brands are emotional, good brands are transactional.

We have here a great formula: empowering experience + emotional brand = impassioned and inspired brand evangelists.

Thanks for reading, you rock!

Macu. Kitschmacu. 

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